After landing on the ideal holiday gift and identifying the right vendor, we needed a unifying anthem. After burning some midnight oil and consuming multiple cups of java, a theme emerged that said it all: Coffee Fuels Creativity
So, to spread holiday cheer and ring in the new year, we aimed to surprise friends, clients, and clients to be, with a custom branded, designed, and packaged bag of the season's best from OHM Coffee Roasters, Napa, California.
This inspired a custom tailored website and accompanying video to provide a perk of holiday inspiration. The video goes way beyond depicting the coffee-making process. In the words of Affinity's Digital Director, Justin Witt, "We didn't just want to focus on brewing coffee... that's boring. We wanted to convey how coffee is an essential part of our day, acting as the fuel that keeps this agency alive."