For this project, each student was randomly assigned an item and were then tasked with creating a package for the item. I was given the item of a light up dinosaur.
For this project, I wanted to create a package that was unique and would grab the attention of shoppers. To do this I created a die-line that utilized a trapezoid instead of a regular square with a cute out to show the head of the dinosaur. The brand, which I named Jurassic Lite, has a very fun feel to it with a mix of shapes, bright colors, gradients, and illustrations all inspired by the glow of a light. For the design I wanted to make sure that the packaging would be enticing to kids but still attractive to adults. The main focus of the package is Bucky the Brontosaurus as the item is branded as a dinosaur buddy, which led to addition of showing the other characters on one side to give more insight into the brand.
This project was well received be my peers, so I believe that it was successful. The use of illustrations and package shape was liked by others because it is able to show the item in a playful way.