Challenge: Revive a once popular beer brand in today's modern environment
Approach
Solution: Re-energize the brand as a whole, including a redesign of the brand image and a completely unique positioning in the market.
Results
Result: Our goal is to call attention to the fact that other beer companies are selling you on overpromises and stupid metaphors. We, on the other hand, will only sell you on our beer. Because with Miller Genuine Draft, it’s no bull, just beer.
