Emulating the core brand value of unembellished while still being uncompromising, forceMAJEURE chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype expresses the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follows the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
The XO variant has a minimalist black label, enhanced by a stamped print of a Redwood cut, also found on the capsule of both expressions. The Redwood Symbol, an honest representation of their respect to the environment, artisanal methods and the diligence of craftsmanship and detail, was crafted by a local artist using an actual Redwood tree cut.
The closure carries with confidence the new GR monogram, a modern seal of quality and commitment to excellence.