This project aimed to redesign the logo for a used book store called Literary Leftovers, located in Battle Ground, Washington. The small town bookstore needed a simple and more polished logo.

The rebranded mark for Literary Leftovers is directly inspired by book embossers used to mark ownership of books. The mark combines the typical takeout box and bookmarks shape to represent the establishment directly. The iconic paper and book cover colors were used in the brand's identity to stay authentic to the store.

The proposed logo was successful in creating a cohesive mark through the use of color, shape, and type. The color palette radiates the classic aesthetic of older books while being implemented into a design that holds onto aspects of modernity. This allowed for the mark to successfully remain classic but not outdated.