The assignment was to rebrand and package a product.
Kikkoman Soy Sauce is one of the most commonly used soy sauces. It’s found in the majority of Asian eateries. I wanted to elevate the brand to reach a higher-end audience. I focused my audience on chefs who love to cook at home. Chefs who want to use soy sauce but don’t want the Chinese-restaurant-esque Kikkoman bottle in their kitchen. So the bottle was designed to be able to be left on a counter next to their cooking oil where it can be easily accessible and a beautiful kitchen accessory. I also wanted to incorporate the origins of soy sauce and the Kikkoman company.
I created clean and elegant bottles with a tactile detail. While the label attracts the initial attention, there is a tactile detail of type when the bottle is held, adding a soft experience to the interaction with the bottle. On the green label bottle, I took inspiration from soybean fields in Japan to form waving rows of type. The blue label bottle pattern is inspired by the soybean leaf shape, with soft curves and lined texture. The red label is an ode to the original Kikkoman brand that includes a symbol of a tortoiseshell. The pattern pulls in the intricate designs on tortoise shells and reflects the varying textures of the shells.