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Spread awareness for Alzheimer's
We wanted to create perspectives that make a difference. So we decided to take an interactive route. People always remember when they experience something beautiful or strange, so we decided to let people experience what it feels like to be an Alzheimer's patient. The specific reason behind “memory loss and confusion“ is, that these are the two most commonly seen symptoms. Additionally, these two symptoms are known to occur especially during the time when a person starts suffering from Alzheimer’s.
We emotionally engaged our audience.