The purpose was to bring a fun and eye-catching approach, referring to the elements that are the ex libris of the peculiar Vila de Sever do Vouga, respecting the colors of the pedestrian routes.
Sever do Vouga offers us different pedestrian routes, routes that are the stage of the trail running race "Vouga Trail" and, to facilitate the intuitive interpretation by the participants and visitors, the representation of each itinerary is made with the use of a distinctive color, uniquely highlighting the vibrant nature of the event. The poster illustrates the main elements of Sever do Vouga, such as the waterfalls and the bridge of Santiago (ex-libris of the region). It also captures the movement of the river's crystal clear water, an element present at various stages of the event, bringing an authentic feel to the whole experience.
The poster stood out from other national events, managing to call the public's attention in a simple and appealing way, generating a buzz that led to the event selling out quickly. The entire graphic environment of the poster was replicated in digital media, and even in the merchandising of the event.