The goal of this branding assignment was to create a logo that felt approachable. The owners of this restaurant also own an upscale restaurant down the street. They wanted something that targeted the everyday family. A place that they would go to enjoy homemade, family style pizza and pasta.
The client wanted the logo to be very clear at what you were going to get within the logo. Big servings of delicious food. We chose to exaggerate that by tapping into Janesville unique history with automobile manufacturing—placing the giant slice of pizza in the back of a truck. All executed in a style that feels small-town/vintage.
Client loves the logo and feels it is a perfect representation of the atmosphere they're trying to create.