Create a poster inviting the community and potential donors to come together for a Kentucky Derby Viewing Party – with the purpose of raising awareness and funds for the ALS Association Wisconsin Chapter and local Multiple Sclerosis Chapter.
Approach
Design an emotive poster inviting the viewer into the world of the Kentucky Derby while also exposing them to an important social cause through the use of engaging typography and imagery.
Results
The event raised $10,000 and drew 125 attendees. Both attendance and funds raised exceeded the prior year event.
