My class was assigned to create an alternative for the average shoe box and an accompanying accessory. We were given a shoe type to design around, mine was high performance.
For my approach, I wanted to the shoes I chose to interact with the packaging, and rock climbing seemed perfect for this idea. In my research, I found rock climbers to be very organized with their ropes, shoes, carabiners and climbing packs. I was inspired by the organization of their tools, and designed the structure around how a rope would be wrapped in storage.
For the accessory, I chose a chalk bag, which is necessary for climbers, in order for them to keep their hands dry. Again, I aimed to design something that interacted with the product.
My interactive shoe packaging, includes a climbing rope that doubles as a hanging feature in stores, as well as a handle for customers after purchase. The structure has wells for each shoe, which is held in place by rock climbing jugs. This way, the shoes can stand vertically, when held by the rope handle, mimicking the position the shoes would be in when in use. When shoes are taken out, the customer can remove the climbing jugs, to reveal instructions for repurpose. The climbing jugs have holes, so they can be screwed into drywall and used as a small planter, or a catcher for keys and loose change.
For my chalk bag packaging, I designed a hang tag that represented a climbers hand reaching into it. This whimsical approach is functional, and easy for climbers of all experience levels to relate to.