Three print ads for Quest Protein Bars targeted towards young adults age 18-34.
Young adults are busy and always on the go. They often eat a protein bar for something quick that fills them up. But protein bars don't have to be considered just as something that satisfies your hunger, they can satisfy your cravings as well.
A person is doing some type of everyday busy activity whether it's at work, commuting, or working out while eating a dessert because Quest Bars taste just like dessert.