The Sans Liege brand is rooted in the art of the German Expressionist movement. A gritty, enigmatic, noir feeling with characters and settings evocative of a Tom Waits song. The approach to this poster was to create a simple and powerful graphic to extend that feeling to the Chicago market. With a weathered visceral urban character and central montage of a wine glass and the Chicago skyline meant to evoke an old film or novel, the poster invites the viewer to be part of the story.
