We were tasked with creating a series of highly-visual Pride Month posts for the Bosch Auto Parts and Bosch Power Tools social channels.
Approach
We created a tie between the pride the company has for their LGBTQ+ employees, and the community as a whole, with the products they create. With a rainbow-inspired graphic we utilize the tools to show Bosch’s pride shining through.
Results
Bosch was able to extend their internal LGBTQ+ initiatives with an external, consumer message that got above-average engagement on their social media channels.
