
- Award
- Gold
- Agency
- Union Adworks
- Client
- Alternatives For Girls
- Designer
- Katherine Lorenzetti
- Category
- Non-profit
- Country
- United States of America
- Award
- Gold
- Agency
- Union Adworks
- Client
- Alternatives For Girls
- Designer
- Katherine Lorenzetti
- Category
- Non-profit
- Country
- United States of America
- Title
- AFG Annual Report Zine 2012
- Photographer
- Michelle Andonian
- Creative Director
- Curt Catallo
- Print Producer
- Trudie Cloyd
- Printer
- Clark Graphics, Inc.
- Paper
- Newsprint, Sappi Papers
- Design Firm
- Union Adworks
- Copywriter
- Anne Gahagan
- Client Support
- Lindsey MacDonald
- Account Executive
- Ricky Smith
Assignment
We were asked to produce the annual report for Alternatives For Girls. Founded in 1987, AFG is an important organization in Southwest Detroit helping homeless and high-risk girls avoid violence, teen pregnancy and exploitation, offering them the support and resources needed to make positive choices in their lives. Alternative For Girls’ Prevention, Shelter and Outreach Programs have empowered more than 100,000 girls to date.
Approach
For the AFG Annual Report, we chose to use a large-scale Zine format, bright CMYK colors and impactful black-and-white portraits to capture the essence of the organization. Participants in the three Programs told their own stories, in their own words, providing proof of AFG’s powerful impact on their lives. Hand-painted typography in India ink was used to express emotion and individuality. The report was economically printed on newsprint with 4-color digital printing. Each 11x15-inch copy was 24 pages long and bound with sewing machine stitching.
Results
The AFG Annual Report impressed prospective donors in both scale and content and was a highlight at the Annual AFG Fundraising Dinner. Alternatives For Girls continues to use the graphic design in their corporate literature and website.
Contact Information
- Company Name
- Union Adworks
- Phone
- 248-224-9306
- katherine.lorenzetti@gmail.com
- Website
- katherinelorenzetti.com
- Address
- 3467 Greentree Road
Bloomfield Hills, MI
48304 US