To create an innovative cosmetics brand with accompanying identity, packaging deliverables, and ad campaign.

With LR, my imaginary cosmetics manufacturer, I wanted to create a brand that was approachable, friendly, and simultaneously intelligent and sophisticated. I set out to create a debut product line for which to create packaging and a visual marketing campaign.

The LR Smartcase was born, an innovative new product for a deserted market, the contact lens case. Through simultaneous brand and product development I created a new, intelligent business identity for the contact lens marketplace.