This is the poster of a non-fiction book called "Why Nations Fail" by two American economists, Daron Acemoglu & James A. Robinson.
The authors investigate the origins of power, prosperity and poverty in present financial system they warn that our huge growth in economic inequality is undermining the inclusiveness of rich countries as well. In this project, skyscrapers as powerful and symbolic images of wealth are used, albeit upside down. Gliding letters accompany this image.
The outcome is a poster catching the soul of the time. A zeitgeist visual product.