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Define a fictitious client background and design problem. Create a beer packaging solution that meets the client's needs and defines a unique, functional brand aesthetic.
My client is Bauer Beer Foundry, a design-conscious German brewery that harkens back to the historical Bauer Type Foundry in Frankfurt. As a primarily type-driven design, the Hop Baum relies on simplicity and uses only Bauer-commisioned fonts.
The final packaging solution is bold but refined, and uses minimal design to create a stark contrast from other beers on the shelf. The repetition of elements throughout the piece creates a package that is unified, and creates a brand aesthetic that is easily expanded.