The Fondation Maison-Théâtre tasked lg2boutique to create the visual identity for its annual fundraising activity, whose goal is to support efforts that make culture accessible to all, especially young people.

The visual identity of the event Farine et Fous rires included a signature and communications tools, such as a program, invite, microsite, tickets and advertising. To develop a festive image, lg2boutique was inspired by the event support elements: cupcakes, decorated cupcakes, play Time muffins, etc.

- There were 180 paying participants + 30 more (sponsors, etc.).
- The Fondation Maison-Théâtre raised $91,315.
- The design will be used again for the second edition of Farine et fous rires.