Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
From China to India, Saudi Arabia to Jordan, and on the other side of the world in Mexico, the Pepsi Culture Can tapped into the DNA of local markets. Often working with local artists and designers, we uncovered symbols of unity, hope, and joy. And then we infused these — often traditional designs — with the youthful optimism of the Pepsi brand. The end product was unmistakably Pepsi. But undoubtedly local. Can by can, city by city, country by country, continent by continent this series spread across the globe leaving love and joy in its wake.