Cannabis is already an over $5 billion dollar industry, and it’s projected to grow exponentially once recreational legalization is passed in California in 2016. And the face of cannabis is changing. New customers tend to be affluent, informed, and culturally savvy.

The Sonoma Cannabis Company came to us with a best-in-class cannabis product: premium cannabis oil, cleanly and responsibly extracted from their farms in Sonoma County. But they didn’t have a brand, a company name, or a way to communicate their offering to consumers.

We worked with them to create an entirely new market category—premium cannabis vaporizer pens—and to position their brand as leaders within it. We also helped them develop brand and product names that spoke to their origins in Sonoma, “The Valley of the Moon.”

The result? A product that both captures today’s market opportunity, and positions the brand for a world where cannabis is legalized, normalized, and sought after by a more discerning consumer.