This is an advertisement for Crest 3D White Whitestrips as a part of a P&G brand advertising project.
Approach
The advertisement features an anthropomorphic illustration of a plumber tooth who gets dirty at work to further the idea that our teeth have an important, and often dirty, job to do.
Results
The piece playfully represents Crest 3D White Whitestrips' ability to get rid of up to 14 years of stains.
