National Geographic , EVP Creative - Chris Spencer, VP Design - Brian Everett, Project Manager - Maricruz Merlo
Designer
Dave Brubaker
Category
Print
Entertainment
Country
United States of America
Award
Silver
Design Firm
SJI Associates
Client
National Geographic , EVP Creative - Chris Spencer, VP Design - Brian Everett, Project Manager - Maricruz Merlo
Designer
Dave Brubaker
Category
Print
Entertainment
Country
United States of America
Art Director
David O'Hanlon
President
Suzy Jurist
Copywriter
Katrina Day
Assignment
Inspire viewers with the uplifting story of how a small plot of land became one of the most biologically diverse farms in California through a simple approach of letting nature take the lead.
Approach
A farmland portrait of the land’s two proprietors, flanked by some of the show’s most popular animal personalities.
Results
The key art leveraged an existing fan base to drive enthusiasm and awareness for the show's new chapter, and was repurposed for social and digital, propelling tune-in and streaming views.
