The objective for this project was to conceive a fictitious company and design a logo mark for it.
In this instance I created a logo for a children's space camp. At Astral Navigations, children learn about the history, current state, and future of space exploration.
My approach in designing this logo was get children excited about outer space. I had to invent a playful and memorable logo mark that capture kids' ephemeral attention.
Turning the top point of a star into a launching spacecraft is a concept that kids would be easily be able to grasp. The mark itself is also a literal representation of the name of the company which give the name and mark a symbiotic relationship and thus and more memorable impression.