The brief asks to create innovative ideas and raise awareness about the Opioid crisis in the U.S.

To raise awareness, while also reducing the stigma associated with opioid consumption, we made people relate to this problem throughout an everyday practice.
When binge-watching your favorite show, your brain produces dopamine, and your body experiences a drug like high.

The campaign received acclaim and recognition nationwide and won numerous advertising awards including a Gold Addy in the American Advertising Awards 2018.