Art Director: Naoyuk Fukumoto
Designer:Naoyuk Fukumoto

PURE-LA System Care does not use "chemical synthetic agent" "additive" "synthetic fragrance" at all.It is a 100% plant-derived pet care and environmental deodorant goods made based on advanced theory and thought from "prejudice" which does not allow any compromise, cutting deeply into the problem of pet life.

In this branding, we focused on ensuring "safety" enough to keep fish in the bottle, and on the main poster we chose to visualize it briefly.

The poster of each product decided to appeal that it is a product for pets, more directly than the main poster. Like the main poster, each element is composed so that the intention is transmitted in a short time with a simple combination.

These images and posters were mainly used at exhibitions. According to the client, the attention from customers was high, and colorful items among the pet product materials with a lot of plain coloring were conspicuous even from afar, and it was very pleased that they helped attract customers.