The assignment was to create three print ads for a food product.
I chose Hebrew National as my product. Given that today's society is becoming increasingly health conscious, I wanted to communicate that you don’t need to go to great lengths to know what’s inside Hebrew National Beef Franks, as they are very transparent about their natural ingredients.
So I created three print ads in which a hot dog replaces a human/object in situations where an authority figure is trying to figure out what is happening inside of something (ex. Surgery, therapy, etc.).