In celebration of Earth Month, the posters are portraits of flowers on exhibit with an innate benefit incorporated into its structure.

The goal is to remind us of how flowers— with the earliest flowers dating over 130 million years ago— are such an integral part of our planet’s ecology, aside from their aesthetic and emotional benefits. The sunflower uses the sun and produces edible seeds. The calla lily generates oxygen and cleans the air. Sustainable and reproduction champions— flowers are critical to us and our planet.

The series is an homage to these hard-working botanical wonders and brings attention to the true beauty of “Flower Power” for Earth Month.

Created as a self-promotion project, the photographer and I collaborated on the selection of the flowers and how to highlight the benefit into the flower structure. As well as the Flower Power posters shown on our portfolio websites, the campaign is intended for use as a mailer at the onset of Earth Month.

The campaign features striking photography and a concept that should resonate and inspire everyone to appreciate flowers beyond their beauty, and beyond Earth Month.