Create a print campaign for the Sierra Club that encourages people to join the club and help protect endangered species.
Approach
People tend not to realize something is missing until it is gone. The Sierra Club is fighting to bring awareness to endangered species before it is too late and they are gone forever.
Results
A print campaign with common sayings that use the names of different animals but with the animal name missing. This demonstrates that the world wouldn't make sense without all of the species of animals and that these animals cannot be replaced.
