Webster has a long history of sending fun engaging year-end mailings to friends, clients and allied industry partners. Our goal is to simply delight the recipient, their coworkers and their families.
This year’s item took the form of a custom-printed box containing a manually wound music box that played “What a Wonderful World.” Included instructions guided recipients on how to refill their own holiday cheer tanks with joyous memories of days gone by.
Webster employs a sophisticated set of tools to measure the effectiveness of our mailings. The first measure is the volume of unsolicited phone calls, emails and hand written notes. Some are simple thank-yous, some are, "hey we should be working together again" and even a few are of the "we have a job for you right now" variety.