My ad displays a broom and one part of the broom to be curled and smooth. It shows the contrast of broom-like hair which a lot of people have because of heat products and the one soft, smooth, shiny curl, that was created by a Dyson. The copy describes the Dyson Airwrap to have the ability to curl even the thickest, most damaged hair. It can transform hair from broom-like texture to smooth, event-ready curls. All with no extreme heat, the Dyson Airwrap makes sure to not further damage your hair by making it look the way you want it.