The goal of this project was to design a custom wordmark and typeface for Tadao Ando. Based on his geometric and angular works, Doah tried to reflect Ando's architecture in the typeface to put emphasis on negative space.
Doah was inspired by geometric shapes within the architecture such as triangles, diamonds, and rectangles, and incorperated the shapes into the design applications. Tadao Ando’s works are typically in achromatic color. Doah used colors that remind the audience of concrete colors.