By using dog as an object instead of real people, can attract attention. The message is psychiatric recovery people are misunderstood by others. People label them as crazy. They are helpless. I use a sticking plaster on the head instead of ordinary label to represent mental wound and the hurtful wound made by those whom do not understand them. On the other hand this poster can apply to dogs. Dogs bark do not mean they are crazy and want to attack people. They may be afraid. I use paw mark instead of full stop mark to make an impact. I use simple and clean design as I believe in less is more and suitable for this type of poster.