Chinese New Year was approaching and we wanted to send a token gesture to our clients to wish them well. It was also a good opportunity to showcase our design talents through a different medium. The only requirement for the poster was to reference that 2016 is the year of the fire monkey.
The obvious path would have been to show a monkey on the poster but instead we thought about the monkey’s mannerisms and how people celebrate the New Year. The end result, a bunch of bananas in the silhouette of a lantern: cheeky, fun and celebratory.
Extensive requests have been received for the posters already, which we believe, is a great sign of an interesting poster.