Optiver, an electronic market maker, provide liquidity for a range of financial products globally. Aim of the Annual Report was to show the youthfulness and dynamic of the company while providing clarity as to what they do. The idea was to use it as a business card, the result being a shift in tone of voice and design to something that represents the company more effectively.
Being a global organization requires coordination across timelines and borders. One key element of the assignment was to show all 3 offices and their similarity while noting their different locations. Highlighting the people was a major request. A 'people at work' feel, in a company that prides itself on employee satisfaction. The best way to accomplice this was to use a 'reportage' style of photography, briefing 3 different photographers with photo specifications, to make sure one style permeated the overall.
Working closely with the client was key in creating a book that properly reflects the company's personality. It was well received.