To be Dauntless is to be fearless. This bi-annual magazine released by Lululemon will preview new athleisure trends and highlight the social good ignited by this fashion movement. Dauntless is a magazine targeted at women who value their health and appreciate a simple, clean, and elevated style. It’s readers truly believe that health is the new wealth and that investing in a healthy, active lifestyle is how you show status. With a neutral, sophisticated, and inspiring tone, Dauntless will tell stories of how this fashion movement is changing the world and empowering women to be strong and active. This particular issue is a special edition one for Lululemon’s 20th year anniversary. The entire publication is done in black and white with a powerful pop of red. The topic of this issue is about Fabric and Technology since that is what makes Lululemon the lead brand for athleisure. At the end of every Dauntless magazine there is a physical takeaway for the reader. The special take away for the 20th Anniversary publication is a sheet of Lululemon fabric swatches that came straight from the Lululemon Lab.