Come up with a concept for a magazine and design 12 pages for it. I came up with the concept of a modern magazine about music that features both, mainstream and more obscure artists as well.
I tried to go about it in a way that felt fresh and modern, yet not cliche or too "experimental" that it would derive away from mainstream appeal. It was about treading that fine line between ready for the masses and being too edgy.
Once I finished the cover for the magazine, which was the last item I worked on, I knew it all came together. From the logo I had put together at the very beginning of the concept process, to the layout and elements chosen to be the face of my magazine. It felt fresh, modern, clean, different, but not too out there that it'd alienate any potential viewers. It still feel welcoming and approachable to anyone.