The BMW 328 is considered the most successful and best-looking sports car of the 1930s. The BMW 328’s success was the result of its design parameters – through the use of systematic lightweight construction, aerodynamic lines, optimum engine types and outstanding suspension technology, it laid the foundation stone for a new vehicle concept, by which performance only leads to success if combined with perfect harmonisation of all parameters and maximum efficiency. With these characteristics, the BMW 328 was even then the embodiment of what the BMW brand still stands for today – dynamics, aesthetics and a high level of innovation.

My approach in photographing this beautiful car was my approach towards everything I shoot - keep it simple, keep it real, keep it organic. The last thing I ever want to do when I photograph cars is over-light, where the car feels unreal and slick. I hate that. BMW wanted to photograph the car in the typical, white seamless - and to me, sterile - studio environment. However, I was able to convince them to photograph this beautiful car in studio that had these wonderful textured concrete walls and flooring. I loved it, as it helped ground in a world that felt more real and compelling to me.

BMW AG was thrilled with the results of the shoot, and used this imagery as part of a campaign as part of their seventy-five year anniversary celebration of the 328.