VSCM 4 Environmental Graphic Design:
This project is a scaled mock-up of a satellite exhibition set in a public space (such as 30th Street Station) intended to attract audiences to visit the permanent exhibition on Swedish Textiles at the American Swedish Historical Museum in South Philadelphia.

The inspiration for the graphic components of the project was the textiles themselves, as well as the techniques and process of weaving and embroidery. I chose colors based on Swedish textiles and paired them with the blue of the Swedish flag as a constant throughout the exhibition. Conceptually, I was interested in showing how single threads become a finished piece. I incorporated elements of the weaving process such as the warp yarns, harnesses, heddles, beater, and warp beam to create a sculptural centerpiece for the exhibition. I used the elements of the loom to dictate how the information was presented graphically across the different panels.

As visitors walk around the exhibit, they notice the progression from thread to textile. The copy of my exhibition focuses on finished pieces, but also on how textiles were made. I opted to showcase only one physical textile to whet the audience’s appetite for more when they visit the American Swedish Historical Museum. This satellite exhibit focuses on the process, history, and beauty of Swedish textiles. It seeks to communicate basic information and leave those who view it with a desire to learn more about Swedish culture.