The key art was created to show child wonderment within an innate environment. The vibrant Florida hues and child at play reflect the disallowance of the heavy adult issues that unfold in the film.
The creative exploration contained various concepts of the children at play in multiple environments. We maintained the Florida color palette throughout with a soft touch of pastel. It was important for us to focus solely on the children in various states of bliss no matter if they were in front of a rundown motel or an ice cream shop.
The key art fell into place naturally. It is the perfect shot in the most heroic pose a child can be framed in. The cropping of the art is intentional and played into the wonderment we wanted to achieve. FIND YOUR KINGDOM, is a sublime copy line to mirror the story’s bright moments in a dark space.