Develop a comprehensive branding system for a non-pofit organization(NPO) through research and conceptualizing.
My approach with this project was to develop a branding system that could work at a global scale, and communicate the seriousness of the efforts of the United Nations Human Rights. As with any project, my initial approach was to research as much as possible. Since the United Nations is a global organization, I found that iconography would be the easiest way to have the identity recognized across languages. Since the United Nations Human Rights council is just one concentration of the United Nations, an additional goal was to expand the new concept of the UNHR into a cohesive branding system for the UN as a whole and all of its councils. I gathered all of the existing councils, committees, organizations, and groups within the UN, and found a way to split it into 5 councils: Human Rights, Peace and Security, Humanitarian Aid, International Law, and Global Goals.
The efforts resulted in a flexible, cohesive branding system for the United Nations. The brand created for the UNHR was the basis of the other council logos, which resulted in 5 visually similar logos with distinct symbols and unique color combinations for each. The parent logo for the United Nations is a neutral grey, which allows endless possibilities for further expansion. This allows the United Nations to stay cohesive and recognizable, even with all of the things they do.