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Anthony Gismondi is a world authority on wine, and features an encyclopedic catalog of tasting notes and reviews on his website. For his updated brand, he needed to exude an established maturity while retaining a strong sense of modernity and relevance.
The resulting mark is inspired by the vintner’s world in which Anthony Gismondi operates. Thus, wine symbols, such as cork markers or the rim of a wine glass, define the character of the logo. For the type treatment, strong slab serif letterforms suggest an established heritage, rooted in old world sensibilities. This balance of factors successfully positioned Gismondi as an accessible but eminently reliable wine authority.
Anthony Gismondi’s new brand will be an important tool in bringing his website forward, helping him to gain new readers while respecting the audiences he already has.