The Keller Farmers Market (KFM) is a casual, open-air, seasonal market in Keller, TX. They offer fresh, locally-grown produce and a variety of foods and handmade goods. KFM’s current website is strenuous to navigate, important information isn’t listed clearly, and overall poorly communicates the market’s friendly atmosphere and charm.
Approach
Our team decided KFM’s website would benefit from both a visual and organizational overhaul. We used hand-drawn illustrations, organic and rounded shapes, and bright colors to convey the market’s authenticity and amiability. Pages were fully prototyped in Adobe XD with drop-down menus, sorting systems for produce and vendors, an interactive map, and more.
