The goal of this project was to design a unique meal-kit delivery service that makes it easy to stay on the Keto diet. Each customizable meal provides organic keto recipes, while including a pamphlet that helps the costumer understand the benefit of what they’re eating.

I began by creating my logo that combined a letter form and food icon. I then decided that the K’s serif worked well as a platter and the K acted as a human figure holding a food platter. Next I researched what meal-kit delivery services were missing and noticed when it came to dietary subscriptions, they did not go into specifics about each food’s ingredient. Therefore I came up with a Keto food delivery service and combined the word Keto and Kitchen to create the name Ketch. The company is unique in that it is the only dietary meal-kit service that provides a pamphlet helping you understand the benefit of the diet and what each ingredient is doing for the body.

Ketch was a success because I was able to make a creative logo that incorporates the K in keto and the food delivery aspect with a platter. The logo represents the brands playful theme with how Ketch makes it easy to stay on a diet by “ketching up with you diet”.