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Design an experiential campaign.
A women’s athletic club inspired by Title IX gives female athletes an empowering space to network and break barriers together. Featuring co-working spaces and elite training facilities, members have the opportunity to exceed on and off the court.
Packaging welcomes members with a note signed by Serena Williams and a team jersey. The box opens up with a wing-like motion to relate to the wings of the goddess Nike. The app allows users to book conference rooms, courts, and training rooms as well as keep track of their scores and activity.