Assignment: Our assignment was to put together a unique and memorable Collector’s Edition for Fullmetal Alchemist, one of the most iconic and beloved anime series in recent years.

To make this Collector’s Edition pack a punch, we wanted to make sure everything about the design reflected the same qualities that people love about the show itself. Like a sacred tome housed in the deepest reaches on an alchemist’s private library, the Fullmetal Alchemist Funimation Exclusive Collector’s Edition pack is adorned with classic alchemy circles and the ouroboros. These signature design elements spread across each piece in the set, including the 300-page art book fashioned in the style of the main character’s alchemy notes, encoded as a travel log for documenting his adventures on the road. The detailed box design and alchemy-themed extras give consumers a sense of participation in the show making this collector’s item a must-have for super fans of Fullmetal Alchemist.

Apart from being a huge hit with the fans, the Fullmetal Alchemist Collector’s Edition packaging gained a lot of positive attention from the industry and we saw a noted spike in visits to our shop as a result.