This assignment was to create brand and three-part package design.
Approach
Cast puzzles are typically associated with traditional design and earth tones. However, this approach aims to modernize these little mind teasers to appeal to a younger target market.
Results
Ésō Cast Puzzles specializes in selling high-quality mind-teasers sold in minimal packages for the young, modern puzzler. The use of minimalist design, neon colors, and unconventional packaging allows these mind teasers to stand apart from competitors and attract a young and trendy target market.
