Package design for “Active Tumbler,” a tumbler suitable for exercise, released by KINTO JAPAN. It was explained to us that they wanted to create a simple, clear, and bold image to match the brand’s image while expressing the positive and active image of exercise. We set our goal to convey the active image while adding different expressions and concepts.
We embodied the energy of movement as an image. Simple black stripes were used to express being vibrant, fluid, and strong. The varied placement of the stripes led to an active impression, but the stripes were designed to circle the package rather than ending somewhere in order to express circulation. This is because we thought that exercise is not only about muscles, but also about circulating thoughts through the body and mind.
The strong expression of the continuous pattern designed from the image of the circulation of thoughts was greatly appreciated. Even if you are not thinking about it, when you are looking for a tumbler for exercise, you have already grabbed it. Such to-the-point comments were also received. Actual sales were high, and the product was widely distributed not only in Japan but also overseas.