There was only one assignment for the semester which is a UI/UIX design case study. I created a brand named “Face Forward”, aiming to help user have a better look online, for the case study. In order to complete the case study, I also created collaterals including business card, Instagram story campaign ads, as well as desktop mockups.

For the logo, the style I was going for is more geometrical and symmetrical look, and focused on line art, as well as typography. For colors, I chose a nude shade and a pink shade for a modern approach and a charcoal shade to create contrast. And I created some color gradient design to add more interest to visuals.

There are three parts of the case study including Introduction, design process, and collateral. The first part, research is introduced to audience to let them learn about our issue and solution. Then we have our brand concept and User Personas. The second part is my design process, showing audience how I designed the logo and other branding elements. Finally, there are business card design, Instagram Ads, and a UI design video to complete the case study.