The goal of this project was to create a brand mark for Great White Sailboats, a company that manufactures strong and powerful sailboats.
Approach
The strategy was to take a morphological approach of combining a shark with a sailboat, bringing the strong characteristics of the product to the brand.
Results
The logo is successful because it is simple, and communicates the strong and powerful characteristics of the product, just as the white shark is in the ocean.
